Why Attend

If you’re serious about getting better at grooming, this is where you go.

You’ll be around people who care about their work, from newer groomers figuring things out to experienced professionals pushing themselves further. It’s not about being the best in the room — it’s about being in a room where you can learn, ask questions, and see what’s possible.

You don’t have to compete or know everything to belong here. A lot of people come their first time just to observe, learn, and get a feel for the industry at a higher level.

What You'll Do

You can take classes, watch live demos, and learn techniques directly from groomers who are doing this at a high level every day. If you’re interested in competition, you’ll be able to watch it up close or step in and try it yourself.

You’ll also spend time walking the vendor floor, seeing tools, products, and equipment in person — not just online. And just as important, you’ll meet other groomers, talk shop, and build relationships with people who understand the work you do.

What You'll Gain

You’ll leave with practical knowledge you can actually use behind the table — whether that’s improving efficiency, refining technique, or trying something new. You’ll also gain perspective by seeing how others approach their work and what’s possible at a higher level.

Just as important, you’ll walk away with connections with other groomers, vendors, and potential sponsors — and a clearer idea of how to grow. For a lot of people, that translates directly into better work, stronger confidence, and more income over time.

Educational Classes

Chris Pawlosky

Difficult Customers and Difficult Dogs

Grooming To Structure & Outline on a Poodle

Michelle Evans

12 Steps to Rehabilitate Your Style

In this class Michell Evans- The Grooming Tutor will teach you a step by step method for creating a style that is sure to make every dog look it’s best! This method uses the 12 universal aspects of dog structure to quickly produce beautiful and consistent styles with confidence. Michell will demonstrate the 12 Step Method by using attachment combs to apply patterns and quickly block the coat off in all the right places and then she will show you how to blend it all together with scissors. Join Michell in learning a new technique to make every dog look fit, young, healthy and happy! Your clients will notice the difference!

Sporting Dog Grooming Techniques

There are multiple techniques applied to Sporting breeds. In this demo Michell Evans - The Grooming Tutor will explain how to properly work the short double coat on the jacket and how to achieve natural looking furnishings. She will discuss bathing and drying the coat as well as demonstrate how to rake, card, thin and trim the coat. The techniques learned in this class can be applied to many breeds in the Sporting group as well as many breeds in other groups. Join Michell to learn the difference between shaving the back coat and working the back coat!

Jay Batista

Groomer Prep Blueprint Great prep work is the foundation of every well executed groom. This class is a must for bathers and groomers alike. Jay will discuss step by step instructions on bathing, drying, brushing and finding the right product for each coat. The perfect prep for the perfect groom. Class available in English and Spanish

Salon Freestyle Do Over, Make Over Ever wonder what you can do to make your groom better? Jay will choose a couple of dogs from the Freestyle Contest and take them to the next level to create an award-winning style that will stop a judge in their tracks!

Hands On Asian Fusion Don't miss the chance to groom side by side with Jay as he teaches you the latest tips and tricks to get those adorable Asian Fusion faces that you see online. This add on class is available for

$150 (includes model dog)

Limited spectator seats $50

Dog vs Cat/Salon vs Mobile

Trying to find a way to make your business stand out in what seems to be an oversaturated market? Jay and Dana go head-to-head in this comprehensive class that compares several business models. Find your niche and watch your business grow!

Samantha Neitzke - Palya

Enhance Your Business Thru Enrichment: What is enrichment grooming and should your salon consider this option? How does enrichment add to your environment, your business, and your business bottom line? Are you a solo groomer looking to add revenue but not add dogs to your day? Is turnover for employees and clients high? Are there too many injuries and exhaustion with employees? During this hour you will learn how enrichment grooming adds to your customer and employees grooming experience, brand, culture, and profits. Learn who can benefit from adding this program to your salon or business.

Mastering Employee Hiring and Onboarding Unlock the secrets to building a successful pet care team with a comprehensive seminar specifically tailored for the pet care industry. This seminar is designed for pet care business owners and hiring managers who are eager to refine their recruitment strategies and create a seamless onboarding experience. Whether you run a pet grooming service or animal boarding facility, this seminar will equip you with insights and tools to attract, hire, and retain passionate and skilled individuals who share your love for animals. Sam will cover crafting an attractive help wanted ad, identifying key characteristics for your position, creating an offer letter, and adopting effective interviewing as well as onboarding processes.

Wire Coat Prep Learn the basics of wire coat dogs. This class is for everyone. Whether you're a bather or a stylist, Samantha will teach you about skin and coat, touching base on when to bath a wire coat, the best products for keeping the integrity of the wire coat, hand stripping, carding and brushing .

Improve Pet Behavior Thru Enrichment A shift in a pet’s emotional and mental state can change a pet’s mood and behavior. In this session we are going to discuss the power of a positive experience and how that will improve the reaction of a scared, aggressive, or insecure pet. The grooming process can be scary or intimidating which can result in a range of unwanted behaviors. We will discuss what those behaviors are and what activities can be used to counteract them. Even pets that enjoy going to the groomers can get overstimulated resulting in an injury to the pet or pet pro. By using enrichment, we can reduce the risk of injury to the pet or pet professional. We'll create a positive experience with enrichment aids in building relationships between the pet care provider and the pets in their care. THIS will lead to more dapper dogs and fabulous felines for future grooms to come.

Lori Craig

Flower Power Beautiful 3D flowers carved into a coat are a showstopper. Lori will reveal the secrets to creating exquisite and dazzling blooms that will take your breath away.

Salon Creative Learn tips and tricks to creating everyday designs that you can do in your salon. Increase your revenue and indulge your clients with quick easy designs to help celebrate holidays, sporting events or just for a smile.

Creative vs Runway thinking about competing? Learn the difference between Creative Styling and Runway Creative. Get the insider's view from one of the most decorated creative stylists in the industry. She's a legend in the ring and a highly regarded judge.

Amy Coffman

Pet CPR and First Aid

Earn your nationally recognized CPR Pet Tech Certification through this 5 hour course. You will gain skills in CPR for dogs and cats, handling choking, pet first aid techniques along with health and safety tips.

Thursday July 16th 12:30pm-6:30pm

$125 or special rate of $100 when you add it to your Friday-Sunday weekend pass.

Kelsey Ann Sexton

Client Curation

Are you tired of attracting a book full of dogs you don’t enjoy grooming? So was I! It’s time to curate a portfolio that showcases the work you love and the clients you want. In this class, I’ll help you build a book that highlights your unique grooming style. Whether it’s creative cuts, breed-specific styles, or pampering senior pups. Learn how to choose your best before-and-after photos, organize your work to tell your story, and present a portfolio that reflects your true specialty. By the end, you’ll have a personalized book that attracts the right clients and sets you up for a more enjoyable, profitable business.

Confessions of a People Pleasing Pet Groomer

"Yes, I can fit Fluffy in," "Sure, you can pick
up late," "Yes, I will waive the fee.” Does
this sound like you? In this class we will go
over lighthearted issues that arise, caused
unknowingly by us trying to please
everyone. Going from customer servant to
customer service, Kelsey Ann will discuss
steps to incorporate boundaries to please
you, which, in turn, builds wonderful
customer relationships.

Routines to the Rescue

Join Kelsey Ann for a pawsitively fun and
fur-tastic time. This class is all about
turning grooming into a breeze while
keeping tails wagging. She will share her
secrets of time-saving tricks that help her
zip through her day without sacrificing
quality. From bubble baths to stylish trims,
you'll learn how to streamline your
grooming routine. Unleash your grooming
superpowers and become a master of
efficiency in Dog Grooming!

Doodle It!

Join Kelsey Ann for a simple method that
can be applied to any doodle groom! She
will go over the different strategies for
various coats, owner demands and training
techniques for the dog and human. Just
doodle it!

Dealing with the Delusional Client

Groomers are faced with multiple inquiries and personalities when offering a service to the public. Is your salon set up for success to handle these “delusional” requests? “Can you fit her in today? Is my dog done yet? Why so expensive? Can I pick up after hours? Don’t poodle my doodle!” We hear these comical and frustrating requests often. In this seminar you will learn how to go from “Customer Servant” to “Customer Service” by structuring your salon to be prepared for whatever delusional demands clients can come up with.

Dana Chavez - Rey

Feline Aggression and Behavior Ever wonder what that feline behavior really means and how you can help your feline clients? Understanding all the different types of aggression will give you a better chance at avoiding injury for both you and the cat.

Friday 9am-10am English

Friday 11:30am-12:30pm Spanish

(4hr) Feline Safety Course 2.0 CERTIFICATE If you have enjoyed Dana's original feline safety class or just want to update your certificate, you are gonna love this revamped course on the different factors contributing to the behavior. Safely extracting cats from carriers, busting bathing myths and stress-free drying. Add this class on a Special Ticket for $75

Dog vs Cat/Salon vs Mobile

Christie Henriksen

Best In Show: Lil Darlin' Westie

Christie will share her tips and tricks on her award-winning style of the Westie. Raise the bar in your salon when this short-legged terrier walks in.

Best In Show: Lil Darlin' Bichon

This fluffy, fun loving puff ball can become one of your favorites in the salon. Christie will help you set a perfect facial expression and rear angulation to achieve that sassy tush a Bichon is known for. From head to tail, you'll get the whole package!

Sarah Mock - Mason

All Eyes On Your Unit:

(to be announced)

Mobile Round Table Q & A Join Sarah in this informal, but informative Q&A on anything mobile. As one of the leading mobile speakers in the grooming industry, Sarah's expe